Slate + Salt
With a mission to bring customers a carefully curated selection of Fair Trade products, Slate + Salt wanted to build their brand with blog posts.
We developed a personalised plan based on keyword research and SEO to explore brand-related topics.
Blog posts included the sustainability of Peruvian-made alpaca fibre, the role of social media in promoting environmental activism and the far-reaching benefits of Fair Trade.
The blog proved effective in generating new leads and increasing traffic.