Slate + Salt

Partnered with the Social Enterprise Alliance and the Artisan Alliance, it was fundamental to ensure Slate + Salt’s content remained socially conscious.

With a mission to bring customers a carefully curated selection of Fair Trade products, Slate + Salt wanted to build their brand with blog posts.

We developed a personalised plan based on keyword research and SEO to explore brand-related topics.

Blog posts included the sustainability of Peruvian-made alpaca fibre, the role of social media in promoting environmental activism and the far-reaching benefits of Fair Trade.

The blog proved effective in generating new leads and increasing traffic.